Michael Tabansi
Unit 1
Mr Shepherd Assignment
1
Btec
Level 3 Diploma in Creative Media Production
Unit
1: Pre-production Techniques for the Creative Media Industries
LO1
– Understand requirements for a specific media production.
I have been issued a task which is to produce a
promotional programme. We have been hired by SFX to make the programme and all
costs are being paid by SFX. To produce this programme, we will need resources
and equipment which I will explain in detail.
To create this production, we will need a camera person.
A camera person is someone who controls a variation of cameras to record video
film. The camera person works with the directors, technicians and the people performing.
This is so that cameraman can examine the creative sides to the filming with
the other people. The cameraman also works similarly with the lighting crew (if
there is one) so that they can strengthen the shot or the scene. Some of the
equipment that a cameraman has is lenses, film, batteries, tripod, remote
control and more. A camera needs lenses so that the light that bounces off an
object can make a real photo. It also needs batteries to charge the camera and
it also needs a tripod so that is has something to stand on. A tripod is also
useful as you will not need to carry it around.
For the production, to hire a cameraman will be £180 for a half day rate
and for a full day rate it will be £250(dvcamerahire, 30/09/13). To hire their
equipment for a day will cost £120 and for the week it will be
£450(newdaypictures, 30/09/13). The camera I have chosen is the ‘Canon XF3058 Complete Shooting Kit’. I have chosen
this camera because it has HD quality and it comes with batteries and a tripod.
I also chose this camera because it has HD which means shots will become much
clearer.
To create this production, we will need a director. A
director has to make sure they have the vision to see how a script is acted
out. The director works with the producer and the writers. They all work
together so that they can develop the ideas they all have. The director has to
make sure that the people who are acting stick to the script they are given.
Another job of the director is to decide when a scene has been filmed enough
times and also to organise everything behind the camera. The director also
helps the editor put together the production. They also have to make sure they
sit down with the person who controls the music as the director will help the
person doing that to put different music to different scenes. A director can be
sourced at shooting.people.co.uk. Their prices can vary
To create this production, we will need an editor. An
editor removes out anything that doesn’t seem right in the production. The
editor edits anything that seems wrong or even edits to make things better. An
editor works with the sound editors to make sure sight and sound gets brought
together. To be an editor, you have to have the time to look through hours of
footage and correcting different mistakes. Sometimes the editor could make
trips to the location of the filming to have a rough idea of how the shooting
will go. They also have to go through the footage once the shooting has done so
that they can select the scenes that they need to keep or get rid of. If
whatever the people are making have a time limit, the editor has to get rid of
any bits so that they do not run over time or have any unnecessary footage. As
well as this, they do have to select the correct shots to make sure it tells
the story of their production. A piece of equipment that an editor can use is
Final Cut Pro. This is an editing software that allows the editor to edit and
process shots that have been transferred onto a hard-drive. Final Cut Pro 10
can be found on the Apple Store for a price of $299. To hire an editing suite,
it will cost £80 for the day and £290 for the week (newdaypictures, 21/10/13).
This includes Final Cut Pro 7, Apple MacBook Pro, a Widescreen (17”) and an
external hard drive. You can hire an editor at shootingpeople.co.uk
Another person that you will need to do this production
is a photographer. A photographer takes photos to catch moments in a way where
it appeals to the audience. They take photos of shots of the locations that
they are working at. There are different types of photography but the one we
are working with is promotional photography. This is photography that is to
advertise something to appeal the audience. You will need a photographer
because as well as seeing shots on videos, it is also good to see it through
photos because you can have an idea of what is going wrong and what is going
right. Photographers need to have a memory card so that they can store all the
photos that they have taken so that they do not get lost. They will also need a
camera bag so that all their gear is protected from any danger and they are
also easy to carry around. Another piece of equipment is a Tripod and Ball
Head. This is useful because it will make your camera steady when taking
photos. To hire a photographer for the day, it will cost £399(trupixgalleries,
15/10/13). A camera that is good for a photographer is the ‘New Genuine Nixon
DSLR SLR Camera Tripod 65” Length with Ball Head’ which can be brought from
Ebay (ebay, 21/10/13). You can hire the DSLR
camera and its equipment from (http://www.dvcamerahire.co.uk/dslr_hire.html).
In this production, a producer will be needed. ‘Producers
have overall control on every aspect of a film's production, bringing together
and approving the selection of the whole production team. ‘Their primary
responsibility is to foster an environment in which the creative talents of the
cast and crew can flourish’ (creativeskillset, 29/09/13). The producers are
part of the development department because they select the screenwriter and the
people who edit the story. They are also part of the pre-production department
because they have to bring together the important crew members. They also
approve of locations, scripts, production schedule and more. The recce is where
the people on set go to the location to see if it is suitable for everyone. The
script is the lines of what people say at different times which is produced by
the screenwriter and the production schedule is a plan that tells you how the
day goes and what needs doing. Producers also have to negotiate things with the
director and post production departments.
I will be using a few locations such as the LRC and the
Common Room. The reason I will be using these locations is to see how people
are in these locations. In the LRC, you will find people purchasing books,
writing down notes and using the computers. This is because the LRC is a place
for people to learn and achieve their potential. I will also be using the Common
Room as one of my locations. This is to see how people make new friends there
and how people feel when they are in there. There are some risks when filming
these locations. An example of this would be the Common Room. If we were to
film and lunch time (where it is most packed), a lot of people will be standing
up and walking around which means the camera used could fall down and break. I
think it would be best to film maybe after college as less people will be
there. Another example is the LRC. In the LRC, you are not allowed to speak so
we would have to get supervision from the librarian to allow us to ask the
students questions.
For this video production, we need to do something called
a Recce. This is a pre-production visit to a potential location that you are to
use for a video production. The location has to be assessed to see if it is
suitable for the scene/shots that are required. It is also used to test sound
and visuals. When picking a location, you need to make sure that there are no
health and safety issues. You have to also sign a form to allow you to shoot on
that particular location. You will have to get permission from the government
and the person who owns the location. You also have to think about the location
in terms of noise and weather. You will not want to use a location that is
dangerous as it is a health and safety issue and equipment can get damaged.
Also, you are not going to use a location if builders and drilling and making
noise because this can affect the production. We also have to make sure that
the distance is close because it would be pointless having to travel far to
film shots when there can be closer locations. The reason why it is good that
the distance is close is so that there is more time to film shots and improve
them if needed. In a recce, the sound person, location scout and camera
operator goes to the recce. The sound person goes to the recce to find out
whether the sound is good there. For example, if there is wind there, the sound
person will recognise it as people will not be able to speak clearly. A
location scout goes to a recce to decide whether the location is suitable to
use. They also look for different locations before using their location to have
a sheet of locations to use. The last person on a recce is a camera operator.
The camera operator goes to a recce to take test shots and test the lighting.
The promotional production that I am doing will have an
onscreen graphic that tells the audience who is speaking. This is going to be
created by using Final Cut Pro X which is video production software. I also
have chosen to use a script in the making of the production because there might
be questions that need to be asked when we speak to people around the college.
The script will be there to help us what questions we are going to ask to the
people.
Advertising Standards Authority (ASA) is the UK’s
independent regulator of advertising across all media. They have to make sure
whatever they say or do is honest, legal, truthful and decent. When working,
they look at the complaints that they have been given as well as checking the
media to take action. They have an aim to make a success of regulating online
ads. The ASA have to be consistent, reliable, ethical, fair and respectful
towards anything they do. They have to show that they are not afraid when they
make mistakes and they have to believe in one another. They also have
procedures and standards which are;
‘Being accessible to members of the public and the
advertising industry
Resolving complaints without undue delay, whilst
recognising that complex complaints can take longer than the average
Being effective in meeting the needs of our customers,
whether members of the public or industry
Delivering a high quality and professional service
Being open about our procedures and our decision making,
and accountable for our performance’ (asa, 15/10/13)
An example of breaking the ASA’s rules is for example, if
you are advertising the newest alcohol in the shop. If you aim the alcohol
advertisement to anyone under 18, that is not allowed because the law is that
anyone under 18 cannot drink. The advertisement could influence the under 18’s
to drink which is not allowed. The people watching have the right to file
complaint so it’s best not to have anything harmful or offensive in the advert.
To ensure that you keep their rules, you have to make sure that your
advertisement is truthful and it doesn’t contain any explicit actions.
Original Material is material you use that is made from
you and not anyone else. The materials I will be using are made from my own
resources. Another type of material is archive material which is material you
have to pay for. In a production, it is useful to use a song that is not yours
to make the production better and interesting. I will be using a songs from the
music library. These songs will illustrate the different scenes. Having a
talent is someone who is in front of the camera and is the actor for the
product. In this video, I will have a voice-over which is performed by the
talent. They can be found from ‘castingcallpro.com’.
The talent will take part in interviews but must also be able to talk loud and
confidently. In this corporate video, there could be a first year student. This
is because they have just only come to the college so we would want to hear
their opinions of the college as they have only just come. A second year
student could also be in the video because they have already completed one year
so they can give us their feedback on how their first year went and give any
tips for people in first year now and people who are entering first year next
year. Lastly, a teacher could be in the corporate video because they teach at
the college so they could give opinions on the students they teach and any
experiences they have had whilst teaching. All of these people’s opinions are
very relevant because they are all members of the college so it is good to find
out what they think. It is useful to have the equipment you are using at the
same time as the personnel’s because it means more work can get done for the
production. The deadline for the production is April 2014 and it is important
that I leave space to clear any archive material. All the people acting in the
performance have to sign a release form which gives you the rights to use their
performance in the production.
Bibliography –
Creativeskillset: http://www.creativeskillset.org/film/jobs/production/article_3876_1.asp
(Accessed 29/09/13)
Ebay: http://www.ebay.com/itm/Brand-New-Genuine-Nikon-DSLR-SLR-Camera-Tripod-65-length-with-Ball-Head-/161114331698
(Accessed 21/10/13)
Castingcallpro:
http://www.castingcallpro.com/uk/ (Accessed 25/11/13
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